In October 2009 the FTC announced the new guidelines which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers.
The guidelines affect personal blogs and social networking sites such as Facebook and Twitter. Many professionals who rely on online communications as part of their promotion arm wonder how these changes impact them.
Panel participants are regularly sought out by industry peers to talk about the regulations and will address common themes they’ve identified:
Who is doing it right? Case studies, examples and best practices
An Overview of the FTC Guidelines, straight from the source