If every month of the year was assigned a color, then pink would surely belong to October. Breast Cancer Awareness Month turns even the manliest organizations (think National Football League) into pink-laden landscapes, all in support of breast cancer research.
One way consumers can show their support is by shopping for the cause. Many popular retailers and brands are currently offering products with some or all of the proceeds going to Susan G. Komen for the Cure. For a more comprehensive list of participants, consult the organization's Corporate Partners page.
As the National Series Presenting Sponsor of the Susan G. Komen Race for the Cure, Yoplait's signature pink lids are one of the most visible reminders of Breast Cancer Awareness Month. With their Save Lids to Save Lives campaign, the yogurt manufacturer will donate 10 cents for each pink lid received.
Belk is one of Susan G. Komen for the Cure's nine highest-level sponsors and have committed to donating $3 million in three years. One of their featured brands, Ralph Lauren, also contributes 10 percent of the proceeds from their Pink Pony line to breast cancer awareness.
3. Dallas Cowboys
Speaking of the NFL, the Dallas Cowboys show their support by sporting pink accessories such as gloves and shoes during October games. Their "I Promise" campaign encourages players, fans and others to raise awareness and donate funds to the fight against breast cancer. The cause is especially dear to linebacker Bradie James, who lost his mother to the disease in 2001.
The all-American car manufacturer shows its softer side with the Warriors in Pink campaign. Launched in 2006 as a 365-day commitment to the cause, the campaign contributes to Ford's national sponsorship of Race for the Cure. Apparel and accessories are available to women, men and kids, with 100 percent of net proceeds going to the cause.
This year, Kitchenaid celebrates 10 years of fundraising for Susan G. Komen, having already raised over $8 million with itsCook for the Cure campaign. In addition to their Pink Product Collection, Kitchenaid has a special 10th Anniversary stand mixer for the compassionate cook.
6. Mobile Edge
Through their Caring Case Collection, Mobile Edge offers stylish laptop totes with pink accents, including the symbolic breast cancer ribbon. Ten percent of the Collection's sales go to Susan G. Komen for the Cure. This month, Mobile Edge is offering a free shipping code and complimentary water bottle with each Caring Case Collection purchase.
As part of the Nordstrom Fits America campaign, the high-end retailer provides complimentary bra fittings from certified experts for women nationwide. Nordstrom will also donate $1 of every bra purchased at fittings, with participating bra manufacturers also pitching-in $1.
8. American Airlines
American Airlines' commitment to the fight against breast cancer is exemplified by its 23-year partnership with Susan G. Komen for the Cure. Their AA Komen Gift Cards, Miles for the Cure, Fly for the Cure and AA Celebrity Golf and Tennis Weekend are just some of the programs offered by the airline.
Sephora's Beauty That Gives Back campaign offers pink-ribbon products from several brands, each committed to donating a portion of proceeds to raising awareness for breast cancer. Some of the top brands participating include Clinique, Shiseido and Ole Henriksen. Pay nothing for delivery when you spend over $50 and use Sephora free shipping codes from sites like FreeShipping.org.
10. Caribou Coffee
Roastmaster Amy Erickson, who died at the age of 33 from breast cancer, is the inspiration behind Caribou Coffee's Amy's Blend Collection. Ten percent of retail sales from the Collection's gourmet coffee and tea, as well as mugs and other accessories, go directly to the cause.